Paperman Media (Mumbai)- Axis Trustee Services Limited (ATSL), a wholly-owned subsidiary of Axis Bank and one of India’s leading trustee services providers, has announced the launch of PRISM, a digital-first platform aimed at enhancing client engagement and streamlining service delivery. This launch marks a significant step in Axis Trustee’s ongoing journey towards becoming a fintech-led trustee. The platform launch of PRISM by Amitabh Chaudhry, MD & CEO of Axis Bank, along with Rahul Choudhary, MD & CEO of Axis Trustee Services Limited, underscoring the Group’s strong commitment to driving digital innovation and transformation.
The launch of PRISM aligns closely with the Securities and Exchange Board of India’s (SEBI) continued focus on Ease of Doing Business (EODB), which seeks to simplify processes, improve transparency, and enable faster and more efficient market interactions. Through PRISM, Axis Trustee is proactively supporting this regulatory vision by digitizing key client interfaces and optimizing trustee service workflows and compliance. Designed to deliver a more intuitive, efficient, and transparent experience, PRISM integrates technology across critical client touchpoints. The platform is expected to reduce turnaround times, improve responsiveness, and drive operational efficiency and regulatory compliance.
Speaking at the launch, Mr. Rahul Choudhary, MD & CEO, Axis Trustee Services Limited said: “PRISM marks a significant milestone in our journey to reimagine trustee services through a digital-first approach. As financial markets evolve, the role of a trustee is steadily expanding beyond traditional oversight to becoming a more connected and insight-driven partner for clients.
