Paperman Media (Mumbai)- Reliance Retail Limited (RRL) today announced the acquisition of Priyanka’s global haircare brand Anomaly, including its trademarks, brand assets, and digital properties. The acquisition marks a significant expansion of Reliance Retail’s fast-growing beauty portfolio and reinforces its commitment to building and scaling high-growth consumer brands in India and globally.
Founded by the global actor and entrepreneur in 2021, Anomaly is a clean, vegan, high performance haircare brand offered at an accessible price point. Since its inception, the brand has established a strong international presence with distribution across key global markets.
Through this acquisition, Reliance Retail brings full ownership of the brand’s intellectual property and digital ecosystem into its portfolio, enabling it to scale Anomaly through its expansive retail network and omnichannel platforms. The move aligns with Reliance Retail’s broader strategy to deepen its presence in the fast-growing beauty and personal care category, leveraging its offline footprint and digital commerce platforms, including Tira, to accelerate brand growth and enhance consumer accessibility.
Ms. Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands. Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem. We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence.”
Reliance Retail will focus on expanding Anomaly’s brand equity and market share with India as a priority market. Innovation tailored to Indian hair and scalp needs will be a key driver, alongside strengthening product development and localized solutions. The brand will also continue to scale its international footprint across markets such as North America, United Kingdom, and the Middle East as part of its global growth journey.
